The Nature Building Kit visits the interior design world in Milan. Biobased materials are already widely applicable in interior design, and everyone should know about that!

During Salone del Mobile (18th – 23rd of April, 2023) the Nature Building Kit will be exhibited in the Dutch Design Pavilion, Masterly. The interactive installation allows you to experience the possibilities and beauty of modular construction with biobased materials.

Nature Building Kit
In recent years artists Pascal Leboucq and Lucas De Man have built up an enormous network of people, materials and knowledge with their installations The Growing Pavilion and The Exploded View. In order to spread the story about making the living environment more sustainable, the Nature Building Kit was developed in collaboration with NEMO Science Museum. The installation offers an interactive and experiential way to get people of all ages, backgrounds and different educational levels to think about building a greener world for everyone.

Traveling around
After the exhibition ‘What a building’ (2022) in NEMO, the kits went on a tour. Two kits went to NEMO Studio, where they are now part of ‘Project Tomorrow’. The Nature Building Kit was also on display during Dutch Design Week 2022, as part of the Embassy of Circular & Biobased Building. In addition, storytellers have already traveled with the installation to schools, cultural organizations, policy makers, farmers and construction professionals and will now share the story about biobased materials on the prestigious stage for design in Milan.

International ambitions
This is not the first international trip the Nature Building Kit will make. The makers previously brought a complete kit and an empty kit to Indonesia at the invitation of the Erasmushuis. There, the empty kit was filled in an open studio with local biobased materials, resulting in a beautiful exhibition of the two versions. The ambition is to take the Nature Building Kit to different countries in order to further expand knowledge and broaden the network.

Salone del Mobile
Salone del Mobile is an annual international design fair with presentations throughout Milan. Masterly, the Dutch design pavilion, is located in the Palazzo dei Giureconsulti. It is an initiative of Uniquole and is organized in close cooperation with the Dutch Embassy in Rome, the Consulate General in Milan, local Italian partners and the Milan Chamber of Commerce.

Concept & Design: Lucas De Man and Pascal Leboucq
The Nature Building Project is a concept by Company New Heroes
The Nature Building Kit is developed in collaboration with NEMO Science Museum, thanks to Bruns

The Nature Building Kit exhibit in Masterly is made possible by:
Dutch Design Foundation, Bruns, HuisVeendam, Pro Suber® and Company New Heroes

For more information, interview and/or image requests, please contact:
Jopie de Zeeuw,